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Capítulo de livro

Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale

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Capítulo de livro

Is it worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale

Capítulo de livro

The Market Power of Private Labels- Retailer’s Brand and Industry Effect

CATÓLICA-LISBON Researcher(s): Rita Coelho do Vale