Passar para o conteúdo principal

Publicações

[current-page:query:search_api_aggregation_1]

(-) Remove Marketing and Consumer Behavior filter Marketing and Consumer Behavior
(-) Remove 2000 filter 2000

Filtrar e Ordenar

1 - 1 de 1

Paper

When (not) to indulge in ‘puffery’: the role of consumer expectations and brand goodwill in determining advertised and actual product quality

CATÓLICA-LISBON Researcher(s): João Borges de Assunção