Finding product-market fit is the most important moment in the life of a business. If you develop a credible business concept, your next challenge will be how to scale your startup. If you launch a new business without turning your initial market assumptions into facts, you will be wasting a lot of energy, time, resources and money.

Today, more than ever, it is important to learn to innovate and build businesses with constrained resources. Traditional industries are being disrupted every day while “new industries” are being created every minute. Innovation is imperative and it will be a “new normal” that is required constantly in every business. 

Prerequisites: None