Design plays a key role in innovation. The aim of this course is to discuss, present and distinguish the different ways that design contributes to innovation. Because the same term – design - is used for concepts such as Design Thinking and Design-Driven Innovation, for instance, it is often assumed that they are the same thing. The two approaches are actually quite different, both use the term design but in very different ways. The aim of the course is to clarify this distinction as well as present three approaches that mobilise design for innovation! The course starts by defining design and its importance for innovation. Then it introduces three distinct and powerful “design for innovation” approaches that are: design thinking, design-driven innovation, and design management. 

Prerequisites: Yes (see syllabus)