An important goal of this course is to understand the world from the perspective of a marketing manager and to develop an understanding of fundamental concepts, methodologies, and applications of international marketing, which should materialize in the form of tools to be used in the firm. The improved comprehension about similarities and differences among countries should equip students to make objective decisions in the area of international marketing. The pursuit of this goal will involve readings, lectures, solving of practical exercises, and discussion and debate. 

Prerequisites: None