In this hands-on course, you will be able to better understand what makes good content… good.  From being exposed to best practices to learning by doing, in this project-based course you will develop skills to evaluate the circumstances and context that make it work for your company and the strategy of your brand.  These skills serve as a foundation for an effective brief for an agency or a designer, critically viewing content and providing constructive and actionable feedback, benchmarking competitive content and analyzing it from target consumer’s perspective. 

Prerequisites: None