Consumer Behavior - 1st Trimester 2020/21

3.5 ECTs / Trimester-Long Course / Inglês

This course aims to outline the importance of understanding consumers’ behavior in order to develop appropriate marketing strategies. Specific information about how consumers choose, buy, and dispose the products or services, help organizations to properly define its core market and to identify threats and opportunities for their products and brands. It is therefore of major importance to adequately analyze potential consumers, identifying its needs and wishes in order to properly offer customized solutions and be able to successfully innovate.

Prerequisites: Yes (see syllabus)

Docentes

Professor Associado
Doutorada em Marketing pela School of Economics and Management da Tilburg University (Holanda), MBA e Mestrado em Gestão de Empresas pela Faculdade de…