“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
(Lee Iacocca)
In fact, a brilliant idea may not come to fruition if it is not communicated with impact. But doing so is not easy or automatic, on the contrary, it is something that is trained and perfected in an effort to avoid making the same mistakes over and over again. It is not a mere set of tricks, moves and manipulations, but the result of serious, focused and continuous work.