The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.
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UNDERSTAND THE WORLD OF FINANCE, REINFORCE YOUR COMPETENCES AND VALUE THE QUALITY OF YOUR DECISIONS.
The Accounting and Finance Program is aimed at Executives who make decisions with financial impact and Managers with responsibility for creating value in non-financial areas such as Marketing, Operations, Human Resources, Production and others.
“The purpose of any business is to create and maintain clients.”
Peter Drucker
“And to ensure that you make money from keeping the client happy.”
John Egan
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
The “CyberSecurity for Businesses” program was developed in a partnership between CATÓLICA-LISBON and TÉCNICO+. Its goal is to promote a perspective regarding the current risks associated with Information Technologies and Management practices, which intend to protect organizations. The program aims to address the technological and human components of information systems, with a special focus on their vulnerabilities.
This program, entirely directed toward international taxation in an essentially practical perspective, results from a partnership between Católica-Lisbon and Associação Fiscal Portuguesa (AFP), which is the representative in Portugal of International Fiscal Association and Instituto Latino-Americano de Derecho Tributário.
Project Management plays a key role today in new management methods, allowing results and complex processes to be controlled according to specific objectives. The development of Project Management accompanies the growth in the complexity of goods and services supplied by organizations.
This backdrop is particularly relevant in the corporate world, but also applies to public administration and non-profit organizations.
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler
The International Wine Business Program aims to give a solid training in management and business topics about the wine industry.
The program is lectured by professors from renowned universities in enology and viticulture training, to give participants insights on real world solutions for wine producers, managers and marketeers.
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The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.
In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
The PGG - General Management Program, as well as the PAGE - Executive Program in Advanced Management, provide a general training in Companies Management. It differs because it is aimed for leaders and companies’ boards, within an age range, in general, younger with great potential and talent, and intend to empower themselves to become future managers. It is addressed to professionals in distinct areas, who do not have training in Management.
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
O programa Digital Product Management foi concebido conjuntamente entre a CATÓLICA-LISBON e a Productized. Através de uma metodologia experiencial e com uma abordagem centrada no utilizador final, este programa vai fornecer ferramentas que permitirão aos Product Managers gerir e resolver casos reais de Product Management até ao lançamento do produto. Culmina com a participação na Productized Conference, onde contactarão com os melhores profissionais desta área.
This program will start to approach the cyclic dynamic of modern management by revealing the predominant part of Management Information Systems in aiding the decision making process, specially in complex and decentralized organizations.