The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
Areas of Study
- (-) Remove Management filter Management
- (-) Remove Data & Privacy filter Data & Privacy
- (-) Remove Sales APAGAR filter Sales APAGAR
- (-) Remove Strategy APAGAR filter Strategy APAGAR
- Strategy Apply Strategy filter
- Innovation Apply Innovation filter
- Digital Apply Digital filter
- Tech Disruption Apply Tech Disruption filter
- Marketing Apply Marketing filter
- Sales Apply Sales filter
- Soft skills Apply Soft skills filter
- Finance Apply Finance filter
- Industry Specific Programs Apply Industry Specific Programs filter
- Healthcare Management Apply Healthcare Management filter
Language
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The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
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