In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
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The current situation of pandemic forced the public and private organizations to transit for digital form, in order to be able to answer all the demands of thousands of people and entities which had successive confinements. A lot of companies are aware that if they don’t adapt right now to this new concept, they most likely won’t survive.
UNDERSTAND THE WORLD OF FINANCE, REINFORCE YOUR COMPETENCES AND VALUE THE QUALITY OF YOUR DECISIONS.
The Accounting and Finance Program is aimed at Executives who make decisions with financial impact and Managers with responsibility for creating value in non-financial areas such as Marketing, Operations, Human Resources, Production and others.
A Customer Experience (CX) está na base do sucesso que as empresas de referência têm junto dos seus clientes. O mapeamento que fazem das suas jornadas e a compreensão que desenvolvem sobre a sua realidade, assegura-lhes uma invejável capacidade para desenvolver soluções que conquistam a preferência de novos clientes, a lealdade dos clientes atuais e a felicidade dos seus colaboradores.
O que motiva o foco destas empresas na Customer Experience?
This program, entirely directed toward international taxation in an essentially practical perspective, results from a partnership between Católica-Lisbon and Associação Fiscal Portuguesa (AFP), which is the representative in Portugal of International Fiscal Association and Instituto Latino-Americano de Derecho Tributário.
The evolution and introduction of new technologies are rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware of new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands, or products.
In May 2018, with the enforcement of the General Regulation on Data Protection (GRDP) in the EU, privacy and data protection issues have become a crucial and fundamental element of the organizations and trade relations procedures’. A mixture of recognition and concern about the personal data real value, associated with very high fines, has led many organizations to initiate projects to ensure compliance with the GRDP and, where necessary, to appoint Data Privacy Officers (DPOs).
The amount of data available reached incalculable dimensions with the advancement of the information systems, so it is vital their treatment and analysis to support companies strategic decisions.
This program aims to provide analytics professionals a deeper view and understanding of the concepts and methodologies used in scientific research over large datasets that can be applied and implemented in industry contexts, with direct impact on firms’ performance.
O programa Digital Product Management foi concebido conjuntamente entre a CATÓLICA-LISBON e a Productized. Através de uma metodologia experiencial e com uma abordagem centrada no utilizador final, este programa vai fornecer ferramentas que permitirão aos Product Managers gerir e resolver casos reais de Product Management até ao lançamento do produto. Culmina com a participação na Productized Conference, onde contactarão com os melhores profissionais desta área.
GE is a program that aims to provide an in-depth and actionable knowledge about the most advanced theories on value creation in changing environments.
Value creation is a central objective in management. Such an objective is a challenging one in a world of ongoing changes (e.g., in customer preferences, technological possibilities, regulation or social trends).
This program will start to approach the cyclic dynamic of modern management by revealing the predominant part of Management Information Systems in aiding the decision making process, specially in complex and decentralized organizations.