Rita Coelho do Vale
Ph.D. in Marketing from Tilburg University (the Netherlands), MBA and Master in Business Administration (Faculdade de Economia-UNL), B.S. in Economics (Faculdade de Economia-UNL). Rita has for long been teaching marketing courses both at undergraduate, master level, and executive education, participating in several customized programs for companies. She teaches Consumer Behavior, Services Marketing, and Research Methodologies. She's currently the Academic Director of Undergraduate programs and coordinates LERNE- Laboratory for Experimental Research iN Economics and Management, the Advanced Marketing Program for Executives (PAME) and the Executive Master in Management with a specialization in Strategic Marketing. Her main research interests are on decision-making processes, self-regulation and its impact on choice and consumption decisions, impulsive buying behavior, package formats, and Private Labels' phenomenon.