Pedro Tavares

Assistant Professor (Adjunct)
Degree in Business Administration and Management from Universidade Católica Portuguesa, with several post-graduate degrees in Brand Strategy Management.
With over 25 years of experience in global organizations, Pedro Tavares is a specialist in strategic and operational brand management and is currently the founder, partner, and CEO of OnStrategy, a global brand strategy consultant recognized and certified by ISO 10668 (financial brand analysis and evaluation) and ISO 20671 (brand strategy and strength analysis and evaluation).
Previously, Pedro Tavares faced several challenges of leadership in strategy, marketing, sales, and market studies in organizations such as Interbrand, The Coca-Cola Company, Vodafone, Jerónimo Martins, and Unilever. Pedro Tavares is also a non-executive director and administrator in some organizations.