Executive President, founder, and owner of WYgroup, a holding company focused on marketing and digital experience. Created from scratch in 2002, WYgroup has grown to become the largest independent marketing and technology group in Portugal, integrating eight companies and more than 450 professionals, with annual revenues exceeding €28 million.
He is also a guest lecturer at CATÓLICA-LISBON, where he teaches Technology, Strategy, and Innovation in executive programs, and an MBA professor at HEG-FR in Fribourg, Switzerland.
With a degree in Electrical Engineering and Robotics from IST, he has completed several executive programs, including Competitive Marketing Strategies at the Wharton School of the University of Pennsylvania, PAEGI at CATÓLICA-LISBON, the Advanced Management Program offered jointly by the Kellogg School of Management and Católica-Lisbon, and the Strategic Leadership Program at Columbia Business School. He is also a member of the Entrepreneur's Organization Portugal.