Holds a PhD from Universidad Complutense de Madrid, a Master in Management and Industrial Strategy from ISEG - Technical University of Lisbon, Diplomas from MIT Management Sloan Management, Harvard Business School, Imperial College of London, Kellogg School of Management, IESE Business School of Barcelona, and a Postgraduate Diploma in European Studies from Universidade Católica Portuguesa.
Coordinator of the Executive Master in Management Program, and also of various programs in the areas of Marketing and General Management, Management Insights, Tourism Management Program and several intra-company courses, at CATÓLICA-LISBON Executive Education.
General Manager of PC&A - Strategic Marketing Consultants.
Author of the following books: “Marketing Performance – 80 métricas de Métricas de Marketing e Vendas”, “Estratégias de Marketing – Colectânea de Casos Portugueses” and “Comunicación Empresarial”, and also of the Marketing Thoughts blog.
Regularly contributes with several media, like Exame and Expresso newspaper, Dinheiro Vivo, Executiva, Link to Leaders and Do it magazine.