Obsessed with growth orchestration, long term results and client user experience! Challenger, builder and learner... facing challenges with honesty: from the user's point of view, technological edge and business orientation. Passionate about technology, fashion, startups, ramp ups and an open innovation ecosystem where universities, companies and startups acreate co-value and evolve faster.
A healthy disregard for the impossible is kernel to a mindset of permanent change towards a sustainable evolution - in strategy design thinking and acting.
Passionate about arts, tech & fashion industry, faces the future through innovation by design, where new solutions are created throughout a process of customer journey analysis, ideating and prototyping in a way where failing is healthy as long as it is early and not costly. Digital, ECommerce, Operations, Retail and Blockchain are the central areas of expertise.
Has been recently General Manager at El Corte Ingles GP and Head of Digital and Ecommerce at El Corte Inglés PT, had previous experience in digital transformation at Sonae, and in shopping center management. CEO at Play Growth, helps companies grow fast, namely in digital.
Experience not only in retail, digital and ecommerce , but also in Management, Trendseeking, Shopping Centre Management, Startup & Rampup ecosystems, E Business B2B Solutions, Marketing, Social Media,Supply Chain and Omnichannel challenges, being the Head of Digital Transformation. At El Lab, benchmarked companies as Magic Leap, Eight Inc, Google, Snapdeal, Disney, Uber, Airbnb, Farfetch, Nordstrom, Walmart, Snapchat, Tesco, Baidu, Twitter, Mango, Alibaba, Zalando, Amazon, among others.
Apart from works with Harvard, had advanced training in Harvard University, MIT and INSEAD in subjects as Management, Neuroscience, Mobile Marketing and Innovation by design .
Author of seven books, keeps the curiosity in the millions of questions to be answered.