Paula Hortinha is a consultant specialising in retail and services and a professor at Católica Lisbon School of Business & Economics, where she teaches undergraduate, master’s and executive education programmes in retail and distribution channel management.
She has more than 25 years of experience across the retail, distribution, FMCG and healthcare sectors, including over a decade in CEO and General Management roles. She held senior management positions at Jerónimo Martins, Reckitt Benckiser and Intermarché Portugal, leading areas such as Store Operations, Marketing, Procurement, Private Labels and Sales. She was General Manager of Lojas Amanhecer, Managing Director of Jerónimo Martins Distribuição and CEO of miMed, a network of clinics now integrated into CUF. She also has international experience in commercial roles and in business and technology transformation projects. She received the Master Carreira Award from the Instituto de Negociação e Vendas.
Paula holds a PhD in Marketing from ISCTE – Instituto Universitário de Lisboa, an MSc in Management and an MBA from Universidade Católica Portuguesa, and a degree in Chemical Engineering from Instituto Superior Técnico. She also completed the Advanced Management Program at INSEAD and the Digital Transformation Program at IMD. Her research on innovation has been published in international academic journals.