After studying Graphic Design at Ar.Co, he graduated in Communication Design from the Faculty of Fine Arts of the University of Lisbon, and even studied at the Fachhochschule Aachen Fachbereich Design in Germany under the ERASMUS Program.
He has over 25 years' experience, having worked for agencies such as Novodesign, Brandia, Brandia Central, 37 Design and Shift. The experience he has accumulated in various areas such as Graphic Design, Editorial, Branding and Advertising makes him a complete professional and has led him to the role of Creative Director.
Creative Director at Shift for 16 years, he has directed projects for clients from various industries and for various markets. Distinguished and awarded at various points in his career, he has won prizes in different categories at festivals such as Clube da Criatividade de Portugal, Briefing Design Awards and Prémios Lusófonos da Criatividade. He has chaired and been a juror for many others, such as ACDE - Art Directors Club of Europe, Clube da Criatividade de Portugal, Festival Sinos, Prémios Lusófonos da Criatividade, FePI Argentina and MadSTARS South Korea.