He holds a degree in Business Administration and Management from Católica-Lisbon SBE, where he teaches Sales in Executive Education. He began his career as a trainee at Mars and has been a partner at Excelformação since 2002.
He has 20 years of experience in training and developing sales and procurement teams across a wide range of sectors, including Retail, FMCG, Technology, Banking and Insurance, and Services. He is certified in Influence & Persuasion by the Cialdini Institute.