With a 34-year career dedicated to management, retail, sales, marketing, market research, retail consulting, and design. He founded AIR&D, specializing in retail management and design consulting, supported by analytical intelligence and consumer behaviour research. The company is based in London and operates in Lisbon, Shanghai, and Seoul.
João Barbosa's professional experience extends across various markets and industries, including different segments, notably the luxury sector. He has led projects in around 40 different countries.