With over 15 years of experience in marketing, strategy, and project management, he has been supporting organizations in their scalability through a combination of growth strategies and data-driven technological solutions. His career includes projects in sectors such as fast-moving consumer goods (FMCG), technology, and retail, with international operations in EMEA, the Americas, and Asia, leading transformations in areas such as commercial operations, digital workflows, and customer engagement. More recently, he has been focusing on the impact of intelligent automation and AI-powered tools, with a focus on how these technologies can accelerate decision-making, free up talent for higher value-added tasks, and drive business impact. He holds a bachelor's and master's degree in Management from the Catholic University of Portugal and an MBA from INSEAD.