Vice-Chairman of Secil and Senior Advisor to the Chairman of Semapa. Worked in various Marketing, Sales and Management positions at Unilever, McKinsey&Co, Semapa and Secil, where he was Commercial Manager, Executive Director and Chief Executive Officer. Holds an undergraduate degree (“Licenciatura”) in Management from ISCTE–Lisboa and an M.B.A. from INSEAD. Was Assistant Teacher of the “Advertising and P.R.” course at ISCTE. Has also been elected to the Vice Presidency of the European Cement Association - Cembureau.