Christina Bidmon, PhD, is a postdoctoral researcher working with Católica Lisbon’s Business Model Design Lab. Christina holds a PhD degree from Aarhus School of Business and Social Sciences in Denmark and an MA in International Business Administration from the University of Hamburg. She teaches on topics such as business model innovation and corporate strategy. Before joining academia, Christina has worked in management consulting and held corporate strategy functions for companies in Europe as well as Northern and Latin America.

Christina’s research interests lie at the interface between business model innovation, corporate strategy, and sustainable entrepreneurship. Specifically, she explores the connection between business model innovation and larger social phenomena such as sustainability transitions and the digital transformation. In her conceptual work, she addresses the question how a business model perspective can help to better understand the broader dynamics of socio-technical change. In her empirical work, she focuses on the question how organizations and their members can manage business model innovation. Here, Christina has mostly worked with large incumbent firms in the automotive sector and topics such as electric mobility or Mobility-as-a-service. Christina employs different qualitative methods and mostly draws on organizational theory together with insights from innovation management and science and technology studies. Her work has received various recognitions such as a Best Paper Award 2019 from the ONE Division of the Academy of Management and a That’s Interesting Award! from the International Society for Professional Innovation Management.