Ana Aranda obtained her PhD degree from Tilburg University and is currently an assistant professor at Católica Lisbon School of Business and Economics. During her PhD she was a visiting research fellow at MIT Sloan. At Tilburg University she also obtained a Master in Strategic Management (cum laude) and a Research Master in Business (cum laude). Before moving to the Netherlands, she worked in industry and as a strategy consultant in Colombia. She holds a Bachelor degree in Management with minors in Economics and Business Law, and a graduate diploma in Marketing, from the School of Management, Universidad de los Andes (Colombia).