Program Description

 

The Online Academy: Digital Marketing aims to equip professionals with skills, methodologies and tools specialized in the field of digital marketing.

20+ workshops are planned and will be launched gradually in this Academy, covering the full spectrum of critical concepts and practices in this topic.

In June and July 2021, the following workshops will be offered:

Instructor: André Alves, Digital Marketing Manager, CATÓLICA-LISBON

It has become increasingly critical for companies to have a presence on social networking platforms. Facebook has become an ally of these organizations, offering ads that are easy and quick to launch at a low cost.

After this workshop, each Participant will be able to:

  1. Create ads on Facebook, through the Instagram application and Facebook Business Manager.
  2. Define personas and create a target audience.
  3. Understand the advantages and know how to use Pixel on Facebook.
  4. Design and implement a campaign on Facebook Business Manager.

Instructor: André Alves, Digital Marketing Manager, CATÓLICA-LISBON

Google Ads, Google's advertising program, allows companies to create online ads to reach audiences that are interested in the organization's product or service. It also allows real-time monitoring of campaign results.

After this workshop, each Participant will be able to:

  1. Create a Google Ads account and understand its structure and features.
  2. Understand the concept of keywords and their advantages for a campaign.
  3. Define goals and strategies for digital campaigns.
  4. Understand and analyze data with Google Ads.

Instructor: Miguel Maio, SEO Expert, Mercedes-Benz.io

SEO is now an unavoidable field, and being in the top results of a search engine means receiving more qualified traffic and, consequently, more and better conversions for the business.

After this workshop, each Participant will be able to:

  1. Know and interpret the way Google works as a search engine.
  2. Conduct research term studies (keywords) to reach more users.
  3. Write optimized content for a search engine.
  4. Apply tools that make the job of an SEO specialist easier and faster.

Instructor: Márcio Miranda, E-commerce & Digital Analytics, Delta Cafés

Google Analytics is an imperative tool for any website owner or manager, allowing them to understand and monitor consumer behavior, user experience, and the impact of content available online.

After this workshop, each Participant will be able to:

  1. Implement tracking code and configure data filters.
  2. Understand and configure Google Analytics features and reports.
  3. Create audience behavior analysis reports.

Additional workshops will be launched gradually throughout the year.