Leading Transformation in Times of Disruption

We are living in a moment of unprecedented disruption. Profound changes, accelerated by global events and technological transformation, have created an urgent need to generate value and ensure competitiveness in an increasingly complex world.

The Disrupt through Design Sprints and AI program offers a practical and interdisciplinary approach to embedding disruption into everyday business, with a strong focus on transformation, experimentation, and value creation.

This journey combines strategic action, hands-on practice, and individual development, enabling participants to build the capabilities needed to lead, decide, and transform in highly uncertain environments.

More than a Program, a Transformational Experience

Throughout the program, participants are challenged to unlearn and relearn, developing practical tools and critical thinking skills to act with impact in rapidly changing contexts.

Who Should Attend This Program:

• Executives who want to act with confidence in disruptive environments.

• Leaders across functions (Marketing, Operations, People & Culture, Sales, Customer Experience, among others).

• Professionals seeking to integrate technology and strategy to create value.

• Executives who value hands-on learning and peer exchange.

What Makes This Program Transformational:

For You:

• Apply Generative AI with confidence in real-world challenges.

• Master structured methods to solve complex problems.

• Evolve your thinking and decision-making in uncertain contexts.

• Identify and overcome individual and organizational barriers.

For Your Organization:

• Apply AI with real impact in concrete business scenarios.

• Use Design Sprints to accelerate decision-making and execution.

• Strengthen the organization’s ability to respond to disruption.

• Foster a culture of continuous innovation and transformation.

This journey includes

Participate in a complete Sprint — the methodology used by leading companies to solve complex problems, reduce risk, and accelerate decision-making through practical validation.

Apply Generative AI in real-world cases — from data analysis and ideation to decision support and solution development. Includes the creation of a functional AI Agent.

Option to bring a colleague from your organization to the dedicated session on organizational culture — creating a strategic ally to amplify internal impact.

Develop an individual roadmap to apply what you’ve learned — focused on your reality, your challenges, and the transformation you aim to achieve.

Explore the Program Structure

Discover the key learning modules and unlock your full potential.

keyboard_arrow_up 1. Disrupt Your Value Creation Capabilities (14h)

1) Framing Disruption: Context, Design Sprints, and Generative AI (3h30)

2) Defining the Problem or Opportunity: Mapping and Reframing (3h30)

3) Creating New Solutions: Ideation and Selection Process (3h30)

4) Mitigating Risk and Enhancing Success: Prototyping and Testing (3h30)

keyboard_arrow_up 2. Disrupt the Definition of What’s Possible (10h30)

1) AI for Executives

2) Unlocking Value with Generative AI

3) Building an AI Agent

keyboard_arrow_up 3. Disrupt Your Organization’s Culture (3h30)

1) Acting on Organizational Culture: Intervention Model and Practical Action (3h30)

keyboard_arrow_up 4. Disrupt Yourself (3h30)

1) Tansforming Yourself to Drive Transformation – Reflection and Practical Application

Faculty

Tiago Luís

Tiago Luís

 

Program Director

Miguel Godinho de Matos

Miguel Godinho de Matos

 

Dean for Faculty

João Virott da Costa

João Virott da Costa

 

Senior Executive Coach certified by Henley Business School, University of Reading

Want to know more?

Contacte the program manager:


Rodrigo Vaz

E-mail: rvaz@ucp.pt
Telephone: +351 214 269 784

Book a call