I am...
My name is Nuno Forbes Godinho, I'm 58 years old, I did all my education at the Liceu Francês in Lisbon, I enrolled for year zero at the Catholic University, studying business management and administration in 1983 and I finished in February 1990.
I started working at Banco Comercial Português and stopped after six months to fulfil the mandatory military service and then returned to the bank.
In 1993 I started working in the field of slimming in various countries, Portugal, Spain and Germany.
In 2010 I founded Nutribalance, where I am still working.
I have various hobbies linked to sport. Nowadays I often practise kickboxing, but before that I practised judo, played federated football, was a kart driver and I like activities with a bit of adrenaline, hang gliding and parachute jumping.
How did Nutribalance come about?
Nutribalance came about as a result of the decision I made to create my own company based on an innovative healthy weight loss project closely linked to health, diet re-education and behavioural change. The many years of experience acquired in this sector gave me enough knowledge to identify the market opportunity behind the concept on which my project is based.
The brand name came about through family brainstorming.
I'm the only partner.
What is Nutribalance?
Vision: An integrated solution designed to restore people's self-esteem and health in a personalised and monitored way.
Purpose: We want to demystify the difficulty of finding a solution to combat excess weight without compromising health and achieve behavioural change in order to maintain the goal achieved.
Value proposition: We offer an integrated medical, nutritional, nutritional coaching and aesthetic solution, truly personalised to each person's genetic and metabolic profile. Achieve a healthy weight and maintain it without taking any chemicals or supplements.
Target: People who want to achieve a healthy weight and who favour not only the aesthetic aspect, but also the health aspect linked to longevity and the prevention of pathologies, always based on nutrition adapted to each person's genetic and metabolic profile.
Channels: We have physical clinics in Lisbon, Porto, Coimbra, Leiria and Braga.
We have a multidisciplinary team in each centre.
Any curiosity?
Despite advertising our chemical and supplement-free concept extensively for 14 years, people still ask if we're a clinic for supplements and slimming products.
About the Alumni Business Hub, its importance and why you decided to take part?
It's an opportunity to belong to a community that shares the same values. Through this participation I believe it is possible to contribute to the global growth of our community.
The benefits of belonging to a network of contacts at this level help to exchange and share useful entrepreneurial experiences.
One of the conditions for participating in the Alumni Business Hub is the creation of a special offer for Alumni. What is your offer to the community?
I offer a 30% discount to all Católica Alumni.
Exclusive Offer
Nutribalance has created an offer for the entire Alumni community:
30% discount for all Católica Alumni.
To take advantage of this offer, check the Nutribalance page on Alumni Connect, here.
Contact Nutribalance now: Website
Get to know this entrepreneur
Dreams:
Create a brand that is recognised for its good practices and innovation in this sector.
What moves your heart:
To create a positive impact on those close to me and on my clients.
Greatest Achievement:
Creating a successful company at a time of great economic adversity, the Troika, and continuing to innovate in the solution we offer the market.
Biggest Challenge:
Innovation
The most difficult question:
What impact will the technological revolution that is still in its initial stages, AI, have on the market and on the company?
A book that struck you and why:
The Man, Irwin Wallace.
It's based on a story that was inspiring and predictive of the time in which it was written.
A quote that inspires you:
Life truly begins when our comfort zone ends.