Brand Management + Brand Activation
Specialization Coursework
The coursework for the Specialization in Strategic Marketing consists of Core Courses, Specialization Mandatory Courses and Specialization Elective Courses. Apart from that, Career Accelerator Lab and LERNE Sessions are also part of this coursework.
Program Coursework
SEMESTER 1 |
COURSES |
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CORE COURSES |
Business Ethics & Social Responsibility (3.5 ECTS) |
SPECIALIZATION MANDATORY COURSES |
Consumer Behavior (3.5 ECTS) |
SPECIALIZATION ELECTIVE COURSES |
Students can take up to 2 electives during the 1st Semester |
SEMESTER 1 |
COURSES |
|---|---|
CORE COURSES |
Economics of Business and Markets (3.5 ECTS)* |
SPECIALIZATION MANDATORY COURSES |
Brand Management (3.5 ECTS) |
SPECIALIZATION ELECTIVE COURSES |
Students can take up to 6 electives during the 2nd Semester |
Exchange Semester / Internship Abroad
The program offers you the option of doing an optional 3rd Semester before the Dissertation Semester. You can partake in:
- Exchange Semester at one of our numerous international partner universities
- Full-time Internship Abroad
- Academic Break
If you do not wish to do an exchange or an academic break for a full-time internship, your 3rd semester will be the Dissertation Semester.
Dissertation Project
The Master's dissertation is the culmination of your master's program. This is when you build on the knowledge and skills acquired during the program to develop an individual project on a topic that resonates with your career aspirations and helps you excel in an area you find professionally relevant. At CATÓLICA-LISBON there are two models for dissertation supervision – an Independent Process, or a project developed in the Dissertation Seminar.
Most of our students develop their industry or academic research in a dissertation seminar supervised by an expert in a specific area. Here is a selection of Dissertation Seminars offered in 2022/2023. This list is updated every year to reflect the topics of interest for our master students and its relevance for companies.
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The Dissertation Semester will take place in the last semester of the Master's Program.
SPECIALIZATION ELECTIVE COURSES
| Business to Business Marketing Strategy (3.5 ECTS) | Intrapreneurship (3.5 ECTS) |
| Brand Activation (3.5 ECTS) | Luxury Strategy (3.5 ECTS) |
| Competitive Intelligence (3.5 ECTS) | Managerial Decision Making (3.5 ECTS) |
| Digital Marketing (3.5 ECTS) | Marketing Analytics (3.5 ECTS) |
| Digital Product Management (3.5 ECTS) | Marketing Communication (3.5 ECTS) |
| eContent (3.5 ECTS) | New Value Creation (3.5 ECTS) |
| International Market Segmentation (3.5 ECTS) | Retail and E-Commerce Analytics (3.5 ECTS) |
| International Marketing (3.5 ECTS) | Retailing (3.5 ECTS) |
FREE ELECTIVES
You may take free elective courses outside of your specialization to complement your area of expertise, or simply explore a topic that interests you.
The information provided in this section is for illustrative purposes. An individual study plan is based on the undergraduate background analysis. If you wish to see the MSc in Business Analytics Study Plan please email the Admissions Office: msc@ucp.pt.
Beyond the Classroom
As a member of the Masters community in CATÓLICA-LISBON, you will immerse yourself in many activities of our school. Choose to develop your skills in Global Innovation Challenge, participate in events of the Knowledge Centers, or engage with other talented colleagues in Student Professional Clubs and Associations.
Knowledge Centers: the goal of the knowledge centers is to support your innovation drive, help you take your idea from course projects to a start-up, engage with partner companies to create innovation in retail space, and become the agent of positive change in consumer well-being and society.
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Student Professional Clubs & Associations are a vital part of the Master experience in CATÓLICA-LISBON. Groups of students established clubs in their areas of interest. The goal of each club differs, but most aim to develop the professional skills of their student members and to promote connections of the students with business leaders and organizations around the world.
Each year the clubs develop various events and activities, such as seminars, and conferences with well-known speakers, and organize open days in companies. The clubs can also work on specific projects with other university departments and knowledge centers. The clubs are supported by the Careers & Talent Office.
Below you can find some of the Professional Student Clubs in CATÓLICA-LISBON.
