CATÓLICA-LISBON faculty member Daniel Fernandes, along with his three co-authors, has had his work recognized through an award that acknowledges the exceptional scientific contribution of an article he has authored in the renowned Journal of Consumer Psychology (JCP).
The article, which focuses on the mechanisms behind consumers’ forgetting to purchase items that they intended to buy, has been awarded with the C.W. Park Award for Outstanding Contribution. The announcement was made this month at the conference for the Society for Consumer Psychology, held in Savannah, Georgia, in the USA.
This award is one of the most significant in the field of consumer behavior, and serves to recognize the best article published in the Journal of Consumer Psychology in any given year. The article When and why we forget to buy, authored by Daniel Fernandes and Stefano Puntoni, from the Rotterdam School of Management/Erasmus University, Stijn M.J. van Ossalaer from Cornell University, and Elizabeth Cowley, from the University of Sydney Business School, was published in July 2016.
The article focuses on consumers’ forgetfulness, as they sometimes forget to buy items that they intended to purchase. Consumers have different ways to shop, the article states. For instance, they may try to memorize what they intend to buy and bring to memory the items on the list that they should search for. Another method can be to move around the different areas of the shop in order to recall, given this stimulus, the items they need. These shopping patterns are similar to the memory-based and stimulus-based distinction in the choice literature
These two was of buying were studied in the context of online shopping, coming to two main conclusions: when they searched for items directly from memory, consumers would often remember the products that they buy frequently, but they would easily forget those that they buy infrequently. On the other hand, when they searched based on the stimulus of looking at the online store’s different departments and areas, they would sometimes even recall their infrequently bought items with more ease than those that they bought regularly.
This paper is partially related to Daniel Fernandes’ doctoral dissertation from Rotterdam School of Management/Erasmus University. That dissertation won the Emerald/EFMD Doctoral Research Award 2015, honoring the best paper of the kind for management in that year.