Advanced Fixed Income
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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The aim of the course is to provide a general overview of the new products available for fixed income investors, mainly at the credit front via securitization. Most of them allow investors to reap the benefits of yield pick-up and diversification versus the traditional market offers. The understanding of the economics behind ABS/CMBS will be crucial to analyze more complex securities like CDOs/CLOs.
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Banking and Finance
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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Banks receive money from depositors and other investors and channel these funds to firms, households, and governments in the form of loans. In this course, we will discuss research papers to understand the main theoretical concepts on banking as well as related empirical evidence and policy questions.
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Brand Activation
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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After Brand Development, including its Purpose, Character, Positioning and Campaign Idea, Brand Activation is fundamental to set in place the defined strategy and bring it to life!
Knowing to whom you should activate your Brand or product as well as how and where to deliver it is fundamental to a successful consumer engagement and proximity with the brand. Materialize brand values, develop brand activations that allow brands to ‘Walk the Talk’ and amplify them to deliver as much return as possible.
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Business Analytics
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This highly popular course among our MBA students focuses on ‘big data’ analysis to improve decision-making. Working hands-on with state-of-the-art data analysis software, the students will learn and apply fundamental principles and techniques of predictive analytics.
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Business to Business Marketing Strategy
ECTS: 3.5
Prerequisites: None
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Most companies of any dimension do not sell their products and services to consumers but to other companies. The buyers are organizations with a decision-making process that is complex and different from those of a final buyer of consumer goods. The marketing and sales challenges faced in business-to-business markets must be addressed based on the fundamentals of marketing but applied in a radically different way. The focus, levers and processes of the marketing and sales efforts are different, and so must marketing strategy and communication be. This is especially relevant for small and medium enterprises.
This course reviews the main components of business-to-business – “B2B”: strategy, marketing and sales.
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Consumer Behaviour
ECTS: 3.5
Prerequisites: None
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Understanding consumers is important to every business. However, consumers’ minds are not always easy to understand. This course provides an overview of theories that best explain how consumers arrive at their judgments and choices. The course will review important theories in economics and psychology that provide the foundation for behavioural marketing. This course will then apply these theories and principles to real-world marketing problems. Consumer behaviour is influenced by many factors such as whether the market is retail or online, whether the consumer is a woman or a man, whether the product is hedonic or utilitarian... Students will be provided with an introduction to the psychology of perception, information processing, emotions and decision-making. This course will also examine the influences of the social environment, culture and situational factors on consumer behaviour.
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Corporate Governance: an International Perspective
ECTS: 3.5
Prerequisites: None
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Corporate Governance – An International Perspective is an introductory course in corporate governance (CG) that offers a view on practices and regulations in governance across continents. This course starts by making clear how CG developed in the last 10 years in the aftermath of the financial and economic crisis and how important it is for building trust in today’s capital markets. The course aims at giving the student a clear vision of how important it is, in business, to ensure that shareholders’ and stakeholders’ rights and expectations are protected from management deviation or abuse. It also shows how trust must be built-in corporate behaviour so that sound and efficient markets for capital allocation are developed and sustained.
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Credit Risk and Financing Decisions
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This is a course in the Master of Science program covering topics related to credit risk, uncertainty, investors’ reactions to changes in credit risk and the firm’s capital structure. The course proposes an empirical approach based on papers from top journals in Finance. The goal of this course is to provide the students with a structure for thinking about state-of-the-art models and show them how to employ set models in an empirical framework. The students are expected to use econometric software to replicate sections of the chosen papers.
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Cross-Cultural Management
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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The world is becoming increasingly more global. From the emergence of multinational organizations and global markets to the rising numbers of international workers, new challenges and opportunities emerge for entrepreneurs, managers, and employees. These challenges and opportunities can be best understood if cross-cultural factors are taken into consideration.
This course aims to deepen your understanding of the context-specific nature of management and to provide you with knowledge and skills helpful to navigate the increasingly global nature of contemporary work. To that aim, we will start by exploring the fundamentals of culture and cross-cultural differences. Subsequently, we will examine some critical aspects of working and managing in a global environment; including issues related to communication, leadership and negotiation, motivation, teamwork, and the management of expatriates and international careers.
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Development Economics
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course explores the causes and consequences of economic (under)development. It focuses on 5 themes: (1) the current state of development and inequality across the world and its evolution; (2) some approaches used to account for these facts, including capital accumulation, institutions and culture; (3) micro topics: investments in human capital through health and education, behavioural economics insights, gender gaps and corruption; (4) macro topics: globalization and economic shocks and crisis; (5) critical reflection on the field of development economics.
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Digital Product Management
ECTS: 3.5
Prerequisites: None
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What do Apple, Instagram, and Netflix have in common? Technological products used by millions of users around the planet. Behind their success are product managers, maestros of the technology world, working amongst engineers, designers and data scientists making sure companies are building what users want.
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Digital Transformation
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course aims at preparing the students to participate and lead Digital Transformation teams, by providing a hands-on approach based on Design Thinking methodologies, to acquire the know-how, tools and experiences required to be an asset in any Digital Transformation project. The teaching approach is based on challenging the students to deal with a real-world case, applying a digital transformation framework and providing experiential design thinking tools to deal with it.
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Economic Growth
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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The course will introduce students to the main facts and theories of Economic Growth as well as it will help them understand the old and new debate of Growth versus Development.
During its duration, basic questions of economic growth and development, development facts and theories concerning strengths and weaknesses will also be discussed.
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Economics of Business and Markets
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course develops an understanding of firms’ strategic behaviour and how they can influence the market structure. We will use game-theoretic reasoning to analyze issues related to pricing, entry into new markets or exit from established businesses, changing the perceptions of competitors, level of product differentiation and product proliferation competition and its impact on market competition, and strategies aimed at alleviating price competition among firms. We also focus on vertical relations, namely incentives for vertical integration and vertical restraints.
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eContent
ECTS: 3.5
Prerequisites: None
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In this hands-on course, you will be able to better understand what makes good content… good. From being exposed to best practices to learning by doing, in this project-based course you will develop skills to evaluate the circumstances and context that make it work for your company and the strategy of your brand. These skills serve as a foundation for an effective brief for an agency or a designer, critically viewing content and providing constructive and actionable feedback, benchmarking competitive content and analyzing it from target consumer’s perspective.
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Equity Reports
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course is about the value of a company, how we can measure it, and which variables have a strong impact on it.
The course is based on a practical case about the valuation of a listed company that has to be solved by students as if they are working for an investment bank, so a practical approach is used – the applied project.
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Ethics for Finance
ECTS: 3.5
Prerequisites: None
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The purpose of this unit is to introduce the students to ethical reasoning in financial decisions. Participants must be able to identify ethical reasoning, as separate from a scientific or judicial approach. This approach is then applied to specific decisions in several aspects of the financial area. Several dimensions of the financial activity will be analysed, from the markets to specific services and corporate financial management.
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Financial Decision Making in a Business Context
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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Two questions are at the core of any study relating to corporate financial decision-making (and more broadly Corporate Finance):
- How do firms optimally choose their investment projects?
- How do they decide among the pool of financing options for these projects?
Answering these two questions and understanding the issues involved will be the focus of this course.
Initially, we will study these two questions independently from each other, starting with the capital budgeting (investing) decision of an all-equity financed project. We will then turn to the capital structure (financing) decision, which we will found using perfect capital markets arguments. Subsequently, we will introduce capital market imperfections and examine how these shape the cross-sectional variety of capital structures observed in the real life. Finally, we will combine the two decisions by looking into the valuation methods for levered projects and companies based on the knowledge acquired during the previous steps.
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FinTech
ECTS: 3.5
Prerequisites: None
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This course is designed for students who plan to get involved with the disruption of the financial sector. Banks and insurance companies are facing one of the most pressured moments of industry history. After a financial and credibility crisis, the drivers of this pressure are not only clients seeking innovation and convenience, but also regulators. Artificial intelligence, blockchain, cloud computing and the rise of a mobile-first generation are some of the enablers but also drivers of a new reality that is already unbundling the financial sector as we know it.
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Fostering Creativity in Organizations
ECTS: 3.5
Prerequisites: None
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Creativity is key to organizational competitiveness and success while fostering creativity is a complex process that necessities the efforts of multiple parties. Imagine that you are a senior executive of an organization, how do you create human resources systems, structures, and climates that support creativity? If you are a team leader who aims to elicit creative ideas from followers, what are the dos and don’ts to keep in mind? As a frontline employee, what are some factors that enhance or hinder your creative performance? This course assumes you in these different roles and uncovers how creative processes unfold in organizations. Also presented in this course are a set of unintended negative consequences of creativity (or processes aimed to foster it).
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Group and Team Processes
ECTS: 3.5
Prerequisites: None
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Many modern organizations are structured in work teams, and those teams are considered its building blocks (e.g., Campion, Medsker, & Higgs, 1993). Consequently, understanding what may enhance the ability of teams to be effective must be a serious concern. This course provides an overview of the fundamental dynamics of teams and teamwork, focusing on the interactions between team members that contribute to team performance and team members’ satisfaction. The main goal of this course is to provide you with a better understanding of how you can contribute, as a member of a work team or as a team leader, to its success.
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Impact Investing
ECTS: 3.5
Prerequisites: None
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The goal of this course is to introduce participants to the growing global phenomenon of Impact Investing, broadly defined as the purposeful allocation of financial resources to entrepreneurial projects or ventures that generate sustainable impact.
The course is valuable for participants who would like to become investors in social innovations or financial intermediaries, as well as potential impact entrepreneurs who would like to understand the financing mechanisms and models available to finance their current or future impact projects and ventures.
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Information and Uncertainty
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course covers advanced topics related to the decision under uncertainty and optimal contracts with asymmetric information. After taking the course, students should be able to understand and derive models with uncertainty and asymmetric information.
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International Industry Analysis
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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Business leaders and strategy consultants are required to fully understand the industries they are working for, to leverage the international development of companies. Therefore, the International Industry Analysis course aims to integrate and strengthen the strategic, marketing, operational and technological competencies of students, by analysing specific industries on a global level. The concepts taught in the International Industry Analysis course will be applied to specific international industries (including automobile, management consulting, fashion, and tourism, among others) and complemented with corporate video analyses.
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International Market Segmentation
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course is designed to provide a conceptual and analytical platform to deal with both conceptual and practical issues related to the segmentation of international markets. In particular, students will learn to use some statistical techniques to segment international markets.
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Intrapreneurship
ECTS: 3.5
Prerequisites: None
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Intrapreneurs are highly valued by firms and the broader business culture. Intrapreneurship, or corporate entrepreneurship as it is also known, entails acting like an entrepreneur within a larger organization. Intrapreneurship in corporate strategy allows companies to innovate from within to become more competitive and helps incumbent firms address the so-called “innovator’s dilemma” where established entities are displaced by upstarts.
Corporate entrepreneurship encompasses a broad array of practice areas ranging from creating new products or business lines to expanding into new territories, joint ventures, and spin-offs. However, it is more than this. Ultimately, any situation when a firm is dealing with uncertainty or moving into non-core areas requires intrapreneurial strategies. Proposing and implementing intrapreneurial innovation implicates acting within structural and behavioural constraints.
This class engages with the intrapreneurship terrain in both a practical and theoretical manner. Creativity, Innovation, and Entrepreneurship (CIE) is established notions in strategy, leadership, and management. Intrapreneurship is a distinctive domain that incorporates aspects of CIE but is not entirely the same thing.
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Investing in Global Financial Markets
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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In the ever more complex and competitive world of investing, investors are being forced to examine alternative asset classes to understand their impact on financial markets and many have begun investing in these assets in the hope of increasing their returns and diversifying their risk. The global investment landscape continues to evolve with new types of investors (such as sovereign wealth funds) constantly emerging. Today, investment banks compete with private equity funds and pension funds compete with university endowment funds for undervalued assets in countries that would have been ignored 10 years ago. This course hopes to demystify this international web of investment funds and their strategies using real-world case studies.
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Lean Entrepreneurship
ECTS: 3.5
Prerequisites: None
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In this course, students will learn about how to find a business idea, transform the idea into a business model, define the critical hypothesis, achieve product-market fit, plan the go-to-market strategy and understand what needs to be done to scale a business. The course includes short talks, in-class exercises, experienced guest speakers, useful readings, videos about entrepreneurial topics and practical individual and group homework. During classes, students will be able to make questions using Slido.com and get answers from the professor.
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Luxury Strategies
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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The Course is a dive into the luxury industry, with a focus on strategy, innovation and the marketing mix elements that shape luxury’s unique business model. It is structured to provide students with the distinctive principles for effective management of luxury brands, products and services. The Course explores how the luxury industry and its different subsectors have been successful, and what other businesses could learn from them, while selectively applying luxury business model principles. The Course offers a broad overview of the luxury concepts and trains students on how to use those concepts to work in Strategy, Consulting, Innovation or Marketing, in the luxury industries, or in any other sector where those strategies may be relevant. Classes combine theory and practise through lectures, case studies and projects. Besides the concepts taught and discussed in class, students will develop skills through the group project.
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Macrodynamics
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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In this course, we discuss the role of expectations in general equilibrium macrodynamic models and the possible existence of business cycles driven by self-fulfilling expectations (endogenous cycles). We explore distortionary economic environments where autonomous changes in expectations, about the value of future economic variables, can lead to changes in the economic outcomes consistent with those expectation’s changes. Along the course, students learn about Overlapping Generations Models with Market Imperfections and focus on equilibrium driven by self-fulfilling expectations.
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Managing People
ECTS: 3.5
Prerequisites: None
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Managing People is designed to provide you with a better understanding of individual perception and interpersonal behaviour in organizations, and how these influence personal and organizational performance. The course focuses on how you, as an organizational member and manager, can experience, understand, and manage yourself, and other individuals, in organizations. You will learn and apply strategies and material relating to several major Organizational Behaviour topics: perception, motivation, power dynamics, and influence
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Market Regulation
ECTS; 3.5
Prerequisites: Yes (See syllabus)
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This course provides a theoretical and empirical analysis of regulation in market economies. The problem is introduced with a discussion of the origins of regulation, according to the economic theories of regulation, both normative, based on the public interest approach, and positive, based on the influence of private interests in public decision making.
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Marketing Analytics
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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Today’s marketing managers must be aware of the immense value of data and what it can reveal about consumer behaviour and the likely effects of marketing actions. This course provides students with skills to improve marketing decision making by applying appropriate statistical analysis and optimization methods to market and consumer data. Using Excel as the basic tool, you will learn a set of useful methods for modelling consumer demand, forecasting sales, making pricing and advertising decisions, aligning product design with consumer preferences and managing customers.
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Marketing for Tech-Based Startups
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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Having an idea is just the first step in the entrepreneurial journey. Most startups fail — usually due to lack of product-market fit, not product development problems. Meeting customers’ needs is critical. Startups are more likely to succeed when they rapidly and iteratively test assumptions about the business model. In this course, you will learn how some basic marketing concepts can assist young technology (digital and science-based) ventures to create, deliver and extract value in a meaningful way for the customers and investors.
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Mergers and Acquisitions
ECTS: 3.5
Prerequisites: TBA
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After taking this course students should be able to: Explain common motivations behind M&A activity; Identify the main players and describe their incentives; Describe the value creation options available to companies; Describe restructuring options and explain common reasons for restructuring; Distinguish among equity carve-outs, spin-offs, split-offs, and liquidation; Distinguish among pre-offer and post-offer takeover defence mechanisms; Distinguish different types of M&A processes; Describe the M&A transaction process and timeline; Describe the most important documents in an M&A transaction and their major components; Describe the major legal and regulatory concerns in an M&A process; Compare the discounted cash flow, comparable company, and comparable transaction analyses for valuing a target company, including the advantages and disadvantages of each; Explain bootstrapping of earnings per share (EPS) and calculate a company’s post-merger EPS; Explain and calculate premiums; Explain and calculate synergies; Distinguish value creation and value capture; Explain how price and payment method affects the distribution of risks and benefits in M&A transactions; Explain the role of financing and impact of LBOs on valuation; Describe the most common M&A challenges.
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Operations Management
ECTS: 3.5
Prerequisites: None
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This course provides a basic comprehension of the OM within an organization. Operations are analysed from a strategic and operational perspective, focusing on the competitive advantage that they can create in organizations. Thus, students are provided with concepts, techniques and tools to design, analyse and improve operational capabilities of an organization. Rather than focusing on a particular sector, the course aims to cover a broad range of application domains from industry to services. Upon completing this course, students should be able to: understand the strategic role of OM in creating and enhancing an organization’s competitive advantages, identify the main concepts and issues of OM in both manufacturing and service organizations, and apply analytical methods and problem-solving tools to the analysis of operations problems.
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Private Equity
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course aims to provide students with an overview of the different skills required to work in a private equity context. The course will be taught from the perspective of the private equity fund manager (GP), highlighting the rationale for acquiring a minority or majority position in a company and its valuation. These lessons will also be applicable to someone working as an advisor to private equity investors and who needs to understand what their priorities are.
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Retail and Business Model Analytics
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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The way we think about shopping has been completely transformed by the advent of online retail. Nowadays, customers are able to use, in addition to traditional physical stores, online shopping giants such as Amazon and Alibaba, and omnichannel services allowing them to pick their ordered items up in-store. By doing so, customers leave a tremendous amount of data in the hands of their favoured retailers. Through Internet of Things (IoT), Beacons, Videos, or your mobile phone, these shopkeepers can find out at the click of a button what you have been browsing, which items you have reviewed, which ones you bought and your current location. The growing and vital field of big data harvesting have even become fashionable, with buzzwords such as Machine Learning and Artificial intelligence entering suddenly into the public consciousness. Companies ranging from startups like Stich-fix, using these data to curate your next outfit, to multinational conglomerates like Google, using them to modify the world’s most popular search engine, depend on it. Besides all this, such data can also be used to ask fundamental questions about business models: What is the role of a store? Do we need fast delivery options or do customers attach more value to delivery speed? Do customers really react to marketing scarcity tactics such as Booking.com’s dreaded “only 5 left”? While it is mainly computer and data scientists who analyse and develop algorithms, business students also have a major role to play in putting challenging new questions to the established data science community, coming up with inventive changes to entrenched business models and ways of thinking, and finding promising potential business applications that will shape the future of retail. It is thus important that business students understand the underlying principles used in this field.
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Retailing
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This course presents the main concepts in retailing. Students will acquire the retail terminology, understand the different retail business models, and develop a sound knowledge of the key decision variables a retailer must handle. It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who would like to have sales or marketing management positions in a manufacturer or in jobs dealing with retailers.
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Robotic Process Automation
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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Automation technologies are reshaping the business world freeing people from repetitive uninteresting work for new value creation tasks. Robotic Process Automation (RPA), according to LinkedIn the second top emerging job in the USA, is focused on the definition, revision, automation and optimization of business processes. Best way to learn RPA is by practicing. That is why this course has a strong experiential component, centered on the development of a software robot, taking advantage of a partnership between CATÓLICA-LISBON and UI Path. Upon successful completion of this course, students will be able analyze and independently automate business processes implementing software robots using UI Path tools.
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Strategic Change and Dynamic Capabilities
ECTS: 3.5
Prerequisites: None
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This SC & DC course intends to provide an advanced understanding of how firms can create value in changing environments. Past dominant theories in the Strategy field were particularly concerned about explaining how firms can achieve sustainable competitive advantage. However, a number of recent studies began to show that sustainable competitive advantage is rare and declining in its duration. As environments become more dynamic, unpredictable, uncertain, and ambiguous (that is, when exogenous and endogenous shocks are more common), firms struggle not only to achieve a competitive advantage but often just to survive. Thus, a challenging question arises: How can firms successfully cope with such environments?
The SC & DC course will attempt to address this question by providing integrated analysis of three major topics: first, the main, traditional perspectives on strategy; second, the strategic change phenomenon; third, the dynamic capabilities view.
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Strategic Management Consulting
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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The objective of this course is to introduce students to the fundamentals of SMC, equipping them with its relevant knowledge and insights, and a reference binder on the industry and its practices. This will enable students to more quickly become better career consultants (external or internal) or consulting ‘consumers’. This course is designed to provide insights and extensive opportunities for the practical application of knowledge across the following areas:
• Consulting definition, facts & figures, dynamics and challenges
• Key success factors for consulting (e.g. knowledge management, innovation)
• Interviewing in consulting (e.g. types and expectations, range of applicability)
• Project elements (e.g. proposals, setup and structure, execution, outcomes)
• Project stakeholder management (internal and external)
• Essential consulting skills (e.g. proposal writing, data & analysis, presentation of outcomes)
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Supply Chain Management
ECTS: 3.5
Prerequisites: None
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The Supply Chain Management (SCM) elective will introduce you to effective strategies for managing complex distribution networks and logistics operations. You will develop technical and practical skills to manage a coordinated system of suppliers, customers and other business partners. You will learn how to identify supply chain risks, design mitigation strategies and learn about daily operational decision rules. Among others, the class tackles how companies may integrate their supply chains (both vertically and horizontally), sourcing strategies (such as offshoring versus onshoring), transportation and inventory management. You’ll learn about important supply chain metrics, the link with finance and be exposed to practical tools to increase service levels and reduce costs. The course is directly inspired by problems from various industries, including but not limited to companies within the services and consumer goods industries, or companies with a strong emphasis on manufacturing, transportation and logistics. It is well-fit for students with a modelling interest that wish to pursue careers in operations departments or who aspire a more general management career track within companies in which supply chain management is key.
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Sustainable Finance
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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No forward-looking organization can afford to operate without sustainability principles. Finance (both as an organizational function and industry) is positioned to play a significant role as a catalyst for sustainable economies. This course focuses on the sustainability perspective in finance functions and for financial players - banks, insurers, asset managers and strategic consultants. You will learn from the most modern views of the European Commission to the challenges raised by the United Nations for public and private organizations - to adopt financial practices for a better world - more human, more transparent, environmentally and socially accountable.
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The Political Economy of European Integration
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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The course takes a political economy approach to analyse the process of European integration. It discusses the evolution of European integration in terms of its various stages/levels, with emphasis on its regulatory character, notably the single market and EMU, and examines the question of an optimal size of the Union (incl. Brexit). It also looks at the creation of EU institutions, notably the building-up of EMU and economic governance. Departing from the global and Eurozone crises, it assesses the various possible paths for completing and sustaining EMU and discusses the sustainability of the European Union in economic, financial and political terms.
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Time Series Econometrics
ECTS: 4.5
Prerequisites: Yes (See syllabus)
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The principal objective of this course is to provide students with the basic tools to describe, analyze and model time series data.
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Topics in Macroeconomics
ECTS: 3.5
Prerequisites: Yes (See syllabus)
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This is a course on fiscal and monetary policy. It covers some of the main principles of optimal fiscal policy and relates those to the optimal quantity of money. It also covers guidelines for stabilization policy.
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