From gathering consumer insights to building powerful brands, from e-commerce to social media, marketing is a critical driver of success in today's business landscape. It is a dynamic field, both for practitioners and academics. That is why many courses in this program are taught by experienced marketing professionals.
The innovative curriculum is designed to equip you with the academic and professional competencies you need for managerial positions in marketing. Some of the most important topics include consumers' psychology and behavior, marketing research and strategic analysis, and financial decisions in a business context.
There has never been a more exciting time to teach and work in marketing. This program is for you if you want to always be at the forefront of value creation.
A well-rounded program for managers, with core and specialization courses to provide advanced, in-depth training in central aspects of the marketing function.
A blend of core management courses with specialization courses such as Consumer Behavior, Strategic Marketing, and Marketing Research.
Choice of more than 15 electives such as Luxury Strategy, Competitive Intelligence, Digital Product Management, and more. Interdisciplinary electives, such as New Value Creation, Intrapreneurship, and more.
Develop your specialization by complementary combinations of electives:
Professor Kyryl Lakishyk