Luxury brand management and business: Luxury management specifics; Financial structures; Creation and Innovation.
The service and the customer experience: Dimensions and features of a luxury service; Customer service excellence.
Distribution: Exclusivity and accessibility strategic management; e-luxury challenges.
Global and integrated communication: Advertising as a brand amplifier, image management; Customer relationship management; New challenges of luxury communication: web platforms and social networks.
Reflection on the trends, challenges and future of luxury: Ethics; Green luxury and its commitment to environmental sustainability; The reinvention of emotions in a hyperstimulated world.