Phone: (+351) 217 214 140
- Monday 02:30 - 05:00 pm
- Tuesday to Thursday 10:00 am - 01:00 pm | 02:30 pm - 05:30 pm
- Friday 10:00 am - 01:00 pm
Admissions period: Fall intake in February-June
Full-time, 3 - 4 semesters (international exchange semester is optional (and adds a 4th semester)
The MSc in Management with a Specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists or consumer insight analysts.
The MSc in Management with Specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.
Develop the conceptual knowledge, analytical and technical skills, and creativity and soft skills to advance to high level marketing positions.
It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn to conduct and analyze quantitative and qualitative research.
This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers. Acquire the expertise and skills to launch a career as a product manager, branding specialist, advertising strategist, or consumer insight analyst.