The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more.
Master of Science in Management with a specialization in Strategic Marketing
Outline
Overview
The MSc in Management with specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.
It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program, you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn and practice conducting and analyzing quantitative and qualitative research.
This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers. Develop the conceptual knowledge, analytical and technical skills, creativity and competencies to help you advance to high level marketing positions.
Program Structure
1st Semester | 2nd Semester
3rd Semester
General Business Foundation Courses
Specialization Courses
Free Electives
Career Accelerator Lab
International Experience (optional)
Summer Internship (optional)
The foundation courses are designed to consolidate your integrated view of the firm and the business environment.
GENERAL BUSINESS FOUNDATION COURSES
- Business Ethics and Social Responsability
- Economics of Business and Markets
- Financial Decision-Making in a Business Context
- Management Accounting
- Managing Organizations
- Managing People
- Marketing Management
- Operations Management
- Strategic Management
The marketing specialization provides additional training and in-depth knowledge to prepare you for a successful career in Marketing. A range of specialization courses, both mandatory and elective, allows you to explore various functions and roles and build differentiation for your professional profile.
SPECIALIZATION MANDATORY COURSES
- Brand Management
- Consumer Behavior
- Marketing Research
- Strategic Management
SPECIALIZATION ELECTIVE COURSES
- Business to Business Marketing Strategy
- Digital Marketing
- Digital Product Management
- eContent
- International Market Segmentation
- International Marketing
- Intrapreneurship
- Marketing Analysis
- Marketing Communication
- New Products and Services
- Retailing
- Services Marketing
You may take free elective courses outside of your program to complement your area of expertise, or simply explore a topic that interests you.
Career Accelerator Lab is designed to help students in CATÓLICA-LISBON’s Master programs to develop skills that are important for working with and managing people, as well as for approaching the job market, and therefore for lifelong employability and growth.
To obtain a valuable international experience and further improve your knowledge, you can pursue an exchange semester in one of CATÓLICA-LISBON prestigious partner schools around the world.
Students are encouraged to complete a summer internship before or during the MSc program.
Thesis Project
The Master thesis is the culmination of your master program. This is when you build on the knowledge and skills acquired during the program to develop an individual project on topic that resonates with your career aspirations and helps you excel in an area you find professionally relevant.
The thesis project involves a research methodologies workshop, designed to provide you with advice, resources and useful tools to plan the research for your thesis, and write a dissertation.
Admissions requirements
Management or Economics graduates who seek a high level career in marketing, including in sales, market research and analytics, branding, or advertising.
Professional experience/internship (up to 2 years), international exposure (exchange, summer school or internship abroad) and extracurricular achievements are highly valued by the Admissions Jury.
Application process
When to apply
2020 intake
1st round - from January 6th to February 3rd, 23:59 p.m. (GMT) - application fee 80€
2nd round - from February 4th to March 2nd, 23:59 p.m. (GMT) - application fee 80€
3rd round - from March 3rd to March 30th, 23:59 p.m. (GMT) - application fee 80€
4th round * - from March 31st to April 27th, 23:59 p.m. (GMT) - application fee 110€
* limited spots available
How to apply
Start your application online, provide us with your personal information, upload the mandatory documents and pay the application fee. The Admissions Jury reviews applications shortly after each application period deadline.
For further information about our programs and the admission process, please contact the MSc Marketing & Admissions Office (msc@ucp.pt | +351 217 214 140).
Tuition Fees & Scholarships
MSc in Management with specialization in Strategic Marketing
Semesters |
Program total fees |
|---|---|
| 3 semester track | 11.800€ |
| 4 semester track (with optional exchange semester) |
13.800€ |
Please note that application fee is not included in total fees. Application and enrollment fees are non-refundable.
Scholarships
CATÓLICA TOP+ SCHOLARSHIP
CATÓLICA Top+ is a scholarship program meant for students with an outstanding academic record.
Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc with a partial waiver of tuition fees for the regular track of the program (3 semesters at our School; exchange semester excluded).
We encourage outstanding students to apply for this scholarship in your MSc application. This is the only way to apply for our scholarship.
Note: Double Degree and Joint Degree students can only be granted a scholarship in the 1st year.
Other scholarships
Grants to Higher Education Students in Portugal - more information here or contact our Social Responsability Office (GRS) - grs@ucp.pt
Scholarship Fundação Amélia de Mello (for portuguese students only) - more information here
Careers: Immersion in the Corporate World
From day one, CATÓLICA-LISBON supports you throughout your academic journey, preparing you for the challenges of the job market by providing you with the skills to open the path to a successful professional career.
Employed within 3 months of graduation |
Employed before concluding the MSc Program |
Top Sector |
Top Function |
Top Recruiters |
|---|---|---|
| Retail, Fast Moving Consumer Goods | Marketing/Sales | Unilever |
| Technology, IT | Consulting | L'Oreal |
| Consulting | General Management | Deloitte |
|
Other recruiters: BNP Paribas, SONAE, Daimler AG e EDP. |
Why CATÓLICA-LISBON Masters?
Best Business School in Portugal
A TOP 10 most vibrant entrepreneurial ecosystem hub in Europe
Lisbon hosts the Web Summit since 2016 and is ranked 5th best European city to launch your start-up. (according to Startup Heatmap Europe survey 2016)
Which makes it an extraordinary combination between:
Why Lisbon?
Lisbon, the "city of the seven hills", is the political and economic capital of Portugal. It stretches along the north bank of the River Tagus in the westernmost country of mainland Europe.
Also known as the “white city”, the almost constant presence of sunshine and the River Tagus transforms Lisbon into a mirror of a thousand colors, highlighting the city’s unique architecture and beauty.
Lisbon offers all the delights you’d expect of Portugal’s star attraction, yet with half the fuss of other European capitals. Gothic cathedrals, majestic monasteries, quaint museums, great cuisine and the best sandy beaches in Europe are some of the features that make Lisbon one of the best cities to study and live.
Meet Our Students
"This time I really did make a difference!"
"CATÓLICA-LISBON creates a unique learning experience with many opportunities in the academic and professional areas."
"The education I get at CATÓLICA-LISBON will be very valuable for my future career."
"CATÓLICA-LISBON helps you develop what you need to go limitless."
"CATÓLICA-LISBON was the best decision of my life."
"I feel this made me a stronger candidate and, I hope, a better professional."
"Motivated professors, university staff and an international student body throughout my studies proved my decision to be right."
FAQ's
You can find here the most Frequently Asked Questions (FAQs) we receive from prospective students interested in our MSc Programs. If you still have any question after reading this information, you are invited to contact us.