Master of Science in Management with a specialization in Strategic Marketing

This program gives you the tools to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more.

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Outline

The MSc in Management with a specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists, consumer insight analysts and more.

Key Features

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Start date September 2019
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Entry level BSc in Economics or Business | Management
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Duration 3 or 4 semesters
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Schedule Full-time
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Profile Recent graduates up to 2 years professional experience
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Program language Fully taught in English
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Employability 2/3 of students found a job before graduation

Overview

The MSc in Management with specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.

It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program, you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn and practice conducting and analyzing quantitative and qualitative research.

This program is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers.  Develop the conceptual knowledge, analytical and technical skills, creativity and competencies to help you advance to high level marketing positions.

Program Strucuture

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The foundation courses are designed to consolidate your integrated view of the firm and the business environment.

The marketing specialization provides additional training and in-depth knowledge to prepare you for a successful career in Marketing.  A range of specialization courses, both mandatory and elective, allows you to explore various functions and roles and build differentiation for your professional profile.  You may consult 2018-2019 Study plan to see the type of innovative and professionally relevant courses we offer each year. 

You may take free elective courses outside of your program to complement your area of expertise, or simply explore a topic that interests you.

Leadership Lab is designed to help you develop important competencies for managing and working with people and, therefore, for lifelong employability and growth. You can select among 1) career and employment workshops, and 2) personal development workshops.

To obtain a valuable international experience and further improve your knowledge, you can pursue an exchange semester in one of CATÓLICA-LISBON prestigious partner schools around the world.

Students are encouraged to complete a summer internship before or during the MSc program.

The Master thesis is the culmination of your master program.  This is when you build on the knowledge and skills acquired during the program to develop an individual project on topic that resonates with your career aspirations and helps you excel in an area you find professionally relevant. 

The thesis project involves a research methodologies workshop, designed to provide you with advice, resources and useful tools to plan the research for your thesis, and write a dissertation.

CATÓLICA-LISBON MSc Class 2018

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400 Students per year
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48% Female students
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23 Average Age
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35+ Nationalities
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50% International students in class
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6 Months average professional experience

Admissions requirements

Management or Economics graduates who seek a high level career in marketing, including in sales, market research and analytics, branding, or advertising.

Professional experience/internship (up to 2 years), international exposure (exchange, summer school or internship abroad) and extracurricular achievements are highly valued by the Admissions Jury.

Application process

When to apply
 

2019 intake

2nd round -  until February 18th, 23:59 p.m. (GMT) - application fee: 110€
3rd round - from February 19th to March 18th, 23:59 p.m. (GMT) - application fee: 120€
4th round * - from March 19th to April 15th, 23:59 p.m. (GMT) - application fee: 130€

* limited spots available 

How to apply

Start your application online, provide us with your personal information, upload the mandatory documents and pay the application fee. Graduates with a non-quantitative degree, must submit the GMAT/GRE result or take the CATÓLICA-LISBON Internal Admission Test. The Admissions Jury reviews applications shortly after each application period deadline.

For further information about our programs and the admission process, please contact the MSc Marketing & Admissions Office (msc@ucp.pt | +351 217 214 140).

Tuition Fees & Scholarships

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Semesters
Program total fees
3 semester track 11.700€
4 semester track (with optional exchange
semester)
13.700€

Please note that application fee and CATÓLICA-LISBON internal admission test fee (40€) are not included in total fees. These fees, including the enrollment fee, are non- refundable.

Scholarships

CATÓLICA TOP+ SCHOLARSHIP

CATÓLICA Top+ is a scholarship program meant for students with an outstanding academic record.

Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc with a partial waiver of tuition fees for the regular track of the program (3 semesters at our School; exchange semester excluded).

We encourage outstanding students to apply for this scholarship during the admission.

Note: Double Degree and Joint Degree students can only be granted a scholarship in the 1st year.

Other scholarships

Grants to Higher Education Students in Portugal - more information here or contact our Student's Support Office (GApA) - gapa@ucp.pt

Scholarship Fundação Amélia de Mello (for portuguese students only) - more information here

Careers: Immersion in the Corporate World

From day one, CATÓLICA-LISBON supports you throughout your academic journey, preparing you for the challenges of the job market by providing you with the skills to open the path to a successful professional career.

Employed within 3 months of graduation

Employed before concluding the MSc Program

Top Sector
Top Function
Top Recruiters
Retail, Fast Moving Consumer Goods Marketing/Sales Unilever
Technology, IT Consulting L'Oreal
Consulting General Management Deloitte

Other recruiters: BNP Paribas, SONAE, Daimler AG e EDP.

 

Why CATÓLICA-LISBON Masters?

Best Business School in Portugal

A TOP 10 most vibrant entrepreneurial ecosystem hub in Europe

Lisbon hosts the Web Summit since 2016 and is ranked 5th best European city to launch your start-up. (according to Startup Heatmap Europe survey 2016)

Which makes it an extraordinary combination between:

Why Lisbon?

Lisbon, the "city of the seven hills", is the political and economic capital of Portugal. It stretches along the north bank of the River Tagus in the westernmost country of mainland Europe.

Also known as the “white city”, the almost constant presence of sunshine and the River Tagus transforms Lisbon into a mirror of a thousand colors, highlighting the city’s unique architecture and beauty.

Lisbon offers all the delights you’d expect of Portugal’s star attraction, yet with half the fuss of other European capitals. Gothic cathedrals, majestic monasteries, quaint museums, great cuisine and the best sandy beaches in Europe are some of the features that make Lisbon one of the best cities to study and live.

 

 

Meet Our Students

Gregor Gmür
"This time I really did make a difference!"
Harm-Julian Schumacher
"CATÓLICA-LISBON creates a unique learning experience with many opportunities in the academic and professional areas."
Eirik Thorsen
"The education I get at CATÓLICA-LISBON will be very valuable for my future career."
Alberto Ippolito Ferreira
"CATÓLICA-LISBON helps you develop what you need to go limitless."
Matthias Berchtold
"CATÓLICA-LISBON was the best decision of my life."
Sofia Falcão
"I feel this made me a stronger candidate and, I hope, a better professional."
Johanna Friess
"Motivated professors, university staff and an international student body throughout my studies proved my decision to be right."

FAQ's

You can find here the most Frequently Asked Questions (FAQs) we receive from prospective students interested in our MSc Programs. If you still have any question after reading this information, you are invited to contact us.

 

 

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