Key Facts:

Main Benefits

Understanding the challenges of creating and sustaining strong brands.

Connecting strategic management of marketing and branding.

Increase the knowledge of metrics and measures of performance and brand value.

Integrate the new digital media in the branding strategy.

Evaluating the importance of the brands and how they create value.

This program includes a business visit - Challenge Case - allowing the participants to contact with the backstage, positioning, and strategy of an iconic brand, as well as powering moments of networking.

Institutional Testimonials