A knowledge of statistics is required to attend these modules. If necessary, participants should attend an additional module.
FIS and Project Budget Control
Paulo Pardal keyboard_arrow_right
Investment Project Evaluation
José Filipe Rafael keyboard_arrow_right
Conflict Management: what can go wrong in digital transformation?
Hendrik-Jan Laseur keyboard_arrow_right
Management Strategies of Brand Portfolios
José Manuel Martins Dias Gomes keyboard_arrow_right
The Power of Brands
Carlos Coelho keyboard_arrow_right
Luxury brand management and business: Luxury management specifics; Financial structures; Creation and Innovation.
The service and the customer experience: Dimensions and features of a luxury service; Customer service excellence.
Distribution: Exclusivity and accessibility strategic management; e-luxury challenges.
The luxury market in the world: the new geography of influence and development; the new luxury economies, challenges and opportunities.
Luxury consumer: Understanding the luxury consumer behavior, motivations and expectations; the different consumer-types; the decision-making process of luxury goods buyers; needs vs. wants; new consumer trends.
Learning the luxury concept: the history and evolution of the concept; Attributes, territories and dimensions.
Healthcare Economics
Miguel Gouveia keyboard_arrow_right