International Wine Business Program

The International Wine Business Program is a benchmark program in the wine industry, combining academic excellence with practical experience.

Developed in partnership between Católica Lisbon School of Business and Economics and the School of Biotechnology of Universidade Católica Portuguesa – Porto, it includes the participation of the prestigious UC Davis – Department of Viticulture and Enology and the institutional support of ViniPortugal.

The program offers an integrated approach to management, marketing, innovation, and sustainability, designed for entrepreneurs, business leaders, and professionals in the sector. Through a blended-learning model, it combines online sessions with immersive in-person experiences, providing direct contact with key companies and stakeholders in the wine industry.

Who is this program for:

• Mid-level and senior managers in the wine industry;

• Producers, winemakers, and wine specialists;

• Sommeliers and other wine professionals;

• Export and distribution managers;

• Entrepreneurs and marketing and communication directors in the sector;

• Professionals from agribusiness, tourism, wine tourism, hospitality, and catering;

• Wine and gastronomy critics;

• Board members and directors of wine commissions and industry associations;

• Executives and consultants from companies related to the wine sector;

• Other stakeholders in the wine industry.

What makes this program transformational:

• Online sessions with dynamic content and case studies delivered by industry experts.

• A 2-day immersive in-person experience, including a visit to a prestigious wine company.

• Annual masterclass bringing together current and alumni participants to explore an innovative topic.

• Official certification from the Wines of Portugal Academy (ViniPortugal).

• Networking & Alumni Circle, with access to companies and exclusive industry events.

Certification:

Program Structure

Discover the learning modules and unlock your full potential.
keyboard_arrow_up Welcome & Opening Session
Format:

In-Person

duration:

30 minutes
keyboard_arrow_up Insights into the Wine Industry
Format:

In-Person

duration:

2,5 hours
keyboard_arrow_up Understanding Consumer Behavior
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Business Marketing and Brand Management
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Sales and Customer Management
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Wine Market & Distribution
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Digital Wine Marketing
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Competitiveness and Internationalization Strategies of Portuguese Wines
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Deconstructing Wine: The Science Inside the Bottle and Behind the Label
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Key Decision in Wine Production
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Sustainable Production
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Wine and Grape Economics – Practical Approach
Format:

In-Person

duration:

4 hours
keyboard_arrow_up Official Certification: Wine Tourism: How to start and grow?
Format:

In-Person

duration:

3,5 hours
keyboard_arrow_up Company Interaction: Wine Business Case Study

This event will take place outside the Universidade Católica Portuguesa

Format:

In-Person

duration:

4 hours
keyboard_arrow_up MASTERCLASS: Enogastronomy
Format:

In-Person

duration:

2 hours

Faculty

José António Couto

José António Couto

 

Program Director

 Kyryl Lakishyk

Kyryl Lakishyk

 

Program Director
João Vieira

João Vieira

 

Specialist and Senior Consultant in FMCG Business

 Rosário Pinto Correia

Rosário Pinto Correia

 

Member of the Board of Directors of Pharol, SGPS and Oi, SA

 Paulo Ramos

Paulo Ramos

 

Business Manager in the education, consulting, wine and real estate sectors

 Ricardo Tomé

Ricardo Tomé

 

Head of Digital at Media Capital
Frederico Falcão

Frederico Falcão

 

President of ViniPortugal/Wines of Portugal

 Tim Hogg

Tim Hogg

 

Professor at the Escola Superior de Biotecnologia of UCP

 Andrew L. Waterhouse

Andrew L. Waterhouse

 

Professor of Enology in the Department of Viticulture and Enology at UC Davis

 João Luís Barroso

João Luís Barroso

 

Sustainability Coordinator for Wines of Alentejo
Nuno Elias

Nuno Elias

 

Degree in Biotechnology from the University of Algarve

 Sofia Salvador

Sofia Salvador

 

Web Manager and Wine Educator

 Luís Gradíssimo

Luís Gradíssimo

 

Creator and Manager of the Enóphilo brand

 George Sandeman

George Sandeman

 

Vice-President of CEEV-Comité Vins in Brussels

Testimonials:

Institutional Testimonials:

Want to Know More?

Contacte the program manager:


Rodrigo Vaz

E-mail: rvaz@ucp.pt
Telephone: +351 214 269 784

Book a call