Format:
Online, with the exception of immersive visits/experiences
The International Wine Business Program aims to give a solid training in management and business topics about the wine industry.
The program is a blend of topics from the key perspectives in the wine industry – business context, consumer behavior, management, production challenges and best practices. Is delivered by three renowned schools: Católica Lisbon School of Business & Economics, Faculty of Biotechnology of Universidade Católica Portuguesa (Porto) and University of California (Davis), the internationally top-ranked school in Enology and Viticulture education.
In partnership with:
Institutional partner:
Media Partner:
With the support of:
- Top managers of the wine industry;
- Producers/ Winemakers, Entrepreneurs;
- Marketing Directors, Export & Distribution Managers;
- Board members and Directors of Regional Demarcated Wine Commissions and Wine Associations;
- Professionals of the wine sector and wine tourism;
- Managers of wine tourism destinations;
- Financial Executives in businesses related to the wine cluster;
- Managers of wineries;
- Enologists and wine experts;
- Wine and gastronomy critics;
- Consultancy experts;
- Other stakeholders in the wine sector
Testimonials:
Key Takeaways:
Online sessions: allowing program participants to continue their ‘business-as-usual’ and a 2-day in-person immersion to come together, learn and experience wine;
Immersive experiences: a masterclass and a business visit to a successful Portuguese wine company;
Distinguished professors of CATÓLICA-LISBON, Faculty of Biotechnology of UCP - Porto and University of California - Davis;
Legendary experts of the wine industry will engage you in discussions on the valuable topics of your business;
Official Certification - Wines of Portugal Academy, promoted by Wines of Portugal;
Networking with other industry professionals and privileged access to Portuguese wine companies and institutions.
Objectives:
This program aims to:
- Provide advanced knowledge in wine business management;
- Provide skills in key aspects of the wine industry, namely in management, finance, distribution, planning, marketing, consumer behaviour, e-business and wine tourism;
- Promote the networking between participants and the sharing of the best-practices and knowledge about wine setor.
Institutional Testimonials:
EXECUTIVE EDUCATION - OPEN PROGRAMS
Tânia Sousa