Joana Lopes Moreira
E-mail: joana.lm@ucp.pt
Phone: (+351) 214 269 779
Skype name: executivos.clsbe
Healthcare Management Program for Physicians
The Healthcare Management Program for Physicians aims to provide a high quality education in management and leadership to a group of physicians who are in managerial positions and are seeking education to become more effective in their positions.
The program is taught by lecturers who have an extensive teaching experience, a solid academic background and also an intense professional experience.
CURRICULUM
MODULE | DURATION | FACULTY |
HEALTHCARE MANAGEMENT: STRATEGY, MARKETING AND QUALITY |
6,5 HOURS |
|
LEADERSHIP AND TEAM MANAGEMENT |
6,5 HOURS |
|
HEALTH INFORMATION SYSTEMS |
6,5 HOURS |
|
COMMUNICATION, NEGOTIATION AND CONFLICT MANAGEMENT |
6,5 HOURS |
|
HEALTHCARE ECONOMICS |
6,5 HOURS | MIGUEL GOUVEIA |
VISITS TO REAL COMPANIES |
3 HOURS |
|
CLOSING DINNER |
Duration: 35,5 Hours
Venue: CATÓLICA-LISBON
HEALTHCARE MANAGEMENT: STRATEGY, MARKETING AND QUALITY
From strategy to marketing mix, market study to results control, and what the main elements of "commercial relationship" in healthcare will be the main objectives of this module.
LEADERSHIP AND TEAM MANAGEMENT
Aims to provide concepts, tools and skills to enable intelligence, creativity and experience of the team.
HEALTH INFORMATION SYSTEMS
Aims to analyze the trends and discover business opportunities, and evaluate organizational efficiency through information and data, which is the most important asset of the healthcare organizations, focused on the doctor and the patient/citizen.
COMMUNICATION, NEGOTIATION AND CONFLICT MANAGEMENT
The focus will be on managing the conflict, including diagnosing its causes, communicating appropriately and effectively build trust using strategies of conflict resolution, such as negotiation.
HEALTHCARE ECONOMICS
Aims to address the specific sector of healthcare from an economic perspective. Understand the implications of resource scarcity and opportunity costs. Knowing costs and outcomes of the healthcare system. Identify critical factors of sustainability of the healthcare system.