Information managers should be able to manage change on the demand side:
- Understanding the demand side, aiming at the strategic alignment of IT
- Exploring opportunities for technological innovation and e-business models
- Mastering good practice, whether at the level of its principles, processes, controls, or responsibilities
- Strategic planning and benefit assessment (financial and non-financial) – crucial for stakeholder involvement – and using information for value creation
- Leading the governance process based on good practices (COBIT), ensuring alignment between stakeholders' needs and IT objectives