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Tourism Management Program


Executive Education - Open Programs

Formação de Executivos


Phone: (+351) 214 269 846



More Information

6th edition*: starts on October 9th, 2020

Schedule: download here

*Applications open until September 25th, 2020

This program will be taught in portuguese

Classes: Fridays, from 5:30 p.m. to 8:30 p.m. and Saturdays, from 9:30 a.m. to 1 p.m.

Duration: 65 hours


Program Description

Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.

An orientation to the market and to the customer becomes crucial as a condition for value creation. In this context, the Tourism Management Program, organized by CATÓLICA-LISBON, aims to promote a high level training in Tourism Management based on a coherent and relevant study plan and a teaching staff of excellence, nationally and internationally renowned.

Main Benefits

  • Prepare and give value to Senior staff with an advanced training in Tourism Management ready to develop administration and management duties in companies and/or  private and public institutions of the Tourism sector;
  • Enhance an integrated view of Tourism in key areas such as: Planning; Management; Strategy; Marketing; Finance; and Investment in Tourism.

Case Studies and Visits

The Tourism Management Program includes several Case Studies and Visits, so that the participants can have contact with the reality of some players in the industry. For the next edition the following visits are planned:

  • Grupo Martinhal
  • Quinta do Sanguinhal
  • Parques de Sintra Montes da Lua
  • Ritz Carlton

With the support of:



Confederação do Turismo Português



Paula Pinheiro Rocha

Diretora/Gestão de Projetos
Programa Avançado de Gestão para o Setor do Turismo
"I would also like to highlight the availability, technical knowledge and competence of all teachers (...)"