Filipa Pires de Almeida is Executive Director of CRB (Center for Responsible Business and Leadership) at CATÓLICA-LISBON, and investigates in the area of strategy and international business, namely how companies embrace sustainable strategies to develop competitive advantage, with a focus on the SDGs. She is a professor of executive training, bachelors and masters at the School of Economics and Law and is developing her PhD at the Rotterdam School of Management in Strategy and Sustainability, focused on the Sustainable Development Goals as a strategic advantage for companies. Filipa has a degree in Economics, a Masters in Management, Strategy and Entrepreneurship, and she completed the Shared Value executive course at Harvard Business School with professors Michael Porter and Mark Kramer. She was a social business trainer and mentor, having been Community Manager and Business Developer at IES-Social Business School. She worked as Economic and Monetary Policy Adviser at the European Parliament, having also worked at Deloitte Consulting.