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Working Paper

Better alone or together? The impact of co-creation on consumer product perceptions and willingness to pay # WPS 2016/11

Rita Coelho do Vale, Costa, C. and Lages, L. , 2016
Working Paper

Cross-Cultural Differences on the Influence of Ethical Certification Marks on Consumers’ Product Evaluation Processes # WPS 2016/10

Rita Coelho do Vale and Colaço, V., 2016
Working Paper

Do you Believe it? The Role of Pre-Hold Beliefs about Impulsivity Outcomes on Consumers’ Preference for Hedonic and Utilitarian Products # WPS 2016/12

Rita Coelho do Vale, 2016
Working Paper

Does Size Matter? Assessment of Retailers’ Power using National Brands and Private Labels Price Differentials # WPS 2016/07

Rita Coelho do Vale and Verga Matos, P., 2016
Working Paper

Private Labels Importance across Different Store Loyalty Stages: a Multilevel Approach # WPS 2016/08

Rita Coelho do Vale and Verga Matos, P., 2016
Working Paper

Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity # WPS 2016/09

Rita Coelho do Vale and Colaço, V., 2016