This course helped me to reinvent the traditional Marketing Mix concepts and apply them to the luxury sector, which has special attributes: strong sensory, pleasure and fanciful components. This opportunity to acquire knowledge about a reality where there is a constant search for renewal and differentiation, leading to evolution and sophistication, was a challenge. The discussion of real cases, sharing experiences with invited speakers, teachers and students allowed us to define the best approaches to win and retain clients in an expanding market that demands increasingly personalized and differentiated services.
Finally, I would like to highlight the quality and dynamism of faculty and their high-level of professional expertise in the area, as well as the visits made to companies in the luxury sector, which contributed to exceeded my expectations. I strongly advise this course to all those who have a fascination about this theme.