I was given the opportunity to make the Luxury Management Program in order to fulfil a strategic banking program, which identified the need to improve the relationship with the luxury consumer. The main objectives with this course were to acquire knowledge and understanding about luxury products, the history, the actors in this market, the reference brands, preferences and consumer behaviours of this “Lifestyle” segment. The program was very important for me, it allowed me to contact and exchange experiences with people from this specific sector, and to improve my knowledge it. The pedagogical actions were not only based on theory. We were given the opportunity to interact with shopkeepers, jewellery producers, designers and dedicated consultants to the luxury products. As a banking professional (Marketing sector) and since I develop my action for premium clients, this program was an enrichment.

Participating in this program was definitely a good benefit. Treating the Luxury theme requires a great deal of research, deep knowledge of the Market, in its various aspects and segments, as well as an accurate approach regarding the selection of the studied cases which provides the most accurate knowledge of this reality. On the other hand, the luxury products and services consumer is very distinctive, and it was therefore important to be able to systematize some key ideas about his behavior. I highly recommend it to all professionals in this sector.

In an era of strong competitive evolution, CATÓLICA-LISBON innovates, creating a program tailored to the specific reality of a growing area with enormous potential: Luxury. The first edition had the virtue of presenting a curricular plan that brought knowledge and information to all tastes. We visited houses of reference like Ferrari or Montblanc. We received internationally recognized speakers from this area, successful national entrepreneurs on a global scale and scholars from the different business components. Finally, I cannot fail to mention that the level of participants, the range of shared experiences and business, along with sources of inspiration from all their distinguished professors, has created the environment for the national luxury market to gain new players soon!

This course helped me to reinvent the traditional Marketing Mix concepts and apply them to the luxury sector, which has special attributes: strong sensory, pleasure and fanciful components. This opportunity to acquire knowledge about a reality where there is a constant search for renewal and differentiation, leading to evolution and sophistication, was a challenge. The discussion of real cases, sharing experiences with invited speakers, teachers and students allowed us to define the best approaches to win and retain clients in an expanding market that demands increasingly personalized and differentiated services.

Finally, I would like to highlight the quality and dynamism of faculty and their high-level of professional expertise in the area, as well as the visits made to companies in the luxury sector, which contributed to exceeded my expectations. I strongly advise this course to all those who have a fascination about this theme.

The Universidade Católica Portuguesa was a pioneer in organizing a program that gives an excellent perspective on an expanding market, the luxury market. What is luxury? How do you live it? How it feels? A very subjective reality analyzed in a program directed to a market with very particular characteristics, and growing. This new reality was addressed in a very professional way and the knowledge and information shared between teachers and students were very enriching.

This program provides powerful insights and tools in a very specific industry but that can and should be references in all markets, in order to increase the value propositions. Apart from what we learn, we get to know very interesting people from different areas of training and professionals that are on the program with a lot of passion and enthusiasm, which in itself is a very enriching experience.

The Marketing Program for Luxury Products and Services allowed me, above all, to consolidate and deepen my knowledge in an area that I've been working for 10 years.

I particulary consider enriching the oportunity that this program gives us to contact with some of the main players in the luxury market. The close contact with these players allowed me to acquire knowledge that for me is, without doubt, an added value that I can use in my day-to-day life.