In an era of strong competitive evolution, CATÓLICA-LISBON innovates, creating a program tailored to the specific reality of a growing area with enormous potential: Luxury. The first edition had the virtue of presenting a curricular plan that brought knowledge and information to all tastes. We visited houses of reference like Ferrari or Montblanc. We received internationally recognized speakers from this area, successful national entrepreneurs on a global scale and scholars from the different business components. Finally, I cannot fail to mention that the level of participants, the range of shared experiences and business, along with sources of inspiration from all their distinguished professors, has created the environment for the national luxury market to gain new players soon!

Este curso ajudou-me a reinventar os tradicionais conceitos do Marketing-Mix e a aplica-los ao setor do luxo que possui atributos especiais: uma forte componente sensorial, de prazer e de sonho. Foi um desafio adquirir novos conhecimentos sobre uma realidade onde existe uma procura constante de renovação e diferenciação que conduz à evolução e à sofisticação. A discussão dos casos práticos nas aulas, a partilha de experiências com os Oradores Convidados, professores e alunos permitiu definir as melhores abordagens para conquistar e fidelizar os clientes num mercado em expansão, que exige serviços cada vez mais personalizados e diferenciados.
Por último, destaco a qualidade e o dinamismo do corpo docente com elevada experiência profissional na área, assim como as visitas efetuadas a empresas no mercado do luxo, que contribuíram para que as minhas expetativas fossem largamente superadas. Aconselho-o vivamente a todos os que sintam fascínio por esta temática.

The Universidade Católica Portuguesa was a pioneer in organizing a program that gives an excellent perspective on an expanding market, the luxury market. What is luxury? How do you live it? How it feels? A very subjective reality analyzed in a program directed to a market with very particular characteristics, and growing. This new reality was addressed in a very professional way and the knowledge and information shared between teachers and students were very enriching.

This program provides powerful insights and tools in a very specific industry but that can and should be references in all markets, in order to increase the value propositions. Apart from what we learn, we get to know very interesting people from different areas of training and professionals that are on the program with a lot of passion and enthusiasm, which in itself is a very enriching experience.

The Marketing Program for Luxury Products and Services allowed me, above all, to consolidate and deepen my knowledge in an area that I've been working for 10 years.

I particulary consider enriching the oportunity that this program gives us to contact with some of the main players in the luxury market. The close contact with these players allowed me to acquire knowledge that for me is, without doubt, an added value that I can use in my day-to-day life.