The program provides a comprehensive approach to the luxury sector. The modules are very interesting and very well articulated by the coordinators that encourage the sharing of experiences between participants and guest speakers. It is a very enriching experience that I recommend to any professional in the industry or who want to raise the approach to the industry in which they operate.

In an era of strong competitive evolution, CATÓLICA-LISBON innovates, creating a program tailored to the specific reality of a growing area with enormous potential: Luxury. The first edition had the virtue of presenting a curricular plan that brought knowledge and information to all tastes. We visited houses of reference like Ferrari or Montblanc. We received internationally recognized speakers from this area, successful national entrepreneurs on a global scale and scholars from the different business components. Finally, I cannot fail to mention that the level of participants, the range of shared experiences and business, along with sources of inspiration from all their distinguished professors, has created the environment for the national luxury market to gain new players soon!

This course helped me to reinvent the traditional Marketing Mix concepts and apply them to the luxury sector, which has special attributes: strong sensory, pleasure and fanciful components. This opportunity to acquire knowledge about a reality where there is a constant search for renewal and differentiation, leading to evolution and sophistication, was a challenge. The discussion of real cases, sharing experiences with invited speakers, teachers and students allowed us to define the best approaches to win and retain clients in an expanding market that demands increasingly personalized and differentiated services.

Finally, I would like to highlight the quality and dynamism of faculty and their high-level of professional expertise in the area, as well as the visits made to companies in the luxury sector, which contributed to exceeded my expectations. I strongly advise this course to all those who have a fascination about this theme.

As Brand Manager of the most luxurious brands in my company, I felt the need to update my knowledge in order to answer the needs of whom is currently one of the “engines” in our consumer society: the luxury consumer. The Luxury Management Program has helped me to "focus" on the essence of luxury, without forgetting that in this sector, more than a product, we offer a service, an unique experience.

I also highlight the faculty for their corporate expertise, ensuring the sharing of relevant information, experiences and trends of this sector.

Congratulations to CATÓLICA-LISBON for advancing with a Program about an industry that continues to grow against the cycle, and resisting all "crises". A particularly well-coordinated, pragmatic program that addresses the various themes of Luxury, with practical examples such as visits to established emblems such as the Ritz or Gucci, but also with more sensory experiences associated, for example, with the world of perfumes. Also, great quality guests, from various nationalities, have brought us important testimonies and experiences about the markets in which they operate. I strongly advise this program!

Devoting a course to the luxury market, demonstrates how CATÓLICA-LISBON is innovative while offering excellent education. The luxury market has been growing in Portugal, and the Hospitality sector has also contributed to this growth offering luxury hotels with innovative concepts, in original locations, presenting exclusive and differentiating services.

Participating in this program has allowed me to expand knowledge and skills, but above all to organize ideas about the motivations and expectations of the luxury consumer and the new trends within a very competitive and demanding market.