Skip to main content
1h Presentation
3h Pharmaceutical Industry Context

Pedro Brito da Cruz/Hugo Pedrosa

8h Strategy and Business Development
8h Marketing & Marketing Strategies
4h Health & Disease - Trends & Realities
8h Healthcare Economics
4h Digital Marketing Challenges

TBC

4h Pharma Branding*
8h Market Access
4h Regulatory Affairs
8h Financial Accounting
8h Negotiation
8h PharmaSim Simulator
2h Discussion Panel: Trends and Future of the Pharmaceutical Industry

TBC

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Isabel Redondo

Medical Advisor
MSD
Programa de Gestão para a Indústria Farmacêutica
"This program was an opportunity to review fundamental concepts, and to interact with areas of knowledge for which we are not so awake (...)"
ALTA DIGITAL