Block I: Digital Marketing Strategy

1,5h Program Opening
3,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Digital Marketing Cases
3,5h Business Models & Information Management
3,5h Open and User Innovation
online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3,5h E-Commerce: Tools and Challenges
3h Mobile Marketing
3,5h Engagement & Conversation
3,5h Workshop: Digital Marketing Insights
online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Integrating Digital Marketing in Brand Strategy
3,5h Content & Performance Marketing
3,5h Brand Activation and Social Network
3h Workshop: Digital Marketing Practices

Guest Speakers

online Evaluation Moment - Block III Self Assessment

Block IV

3,5h Group Work Presentation

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Paulo Carvalho

Cardio Metabolic Product Manager
Novartis
Programa de Gestão em Marketing Digital
"All the major areas of digital marketing were addressed, the sessions were very interactive between teachers and students in an open and sharing environment."