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How to master the competition
Market Strategy & Competitive Intelligence was designed as personalized training for top management professionals who wish to master the market through a privileged vision of the external environment, the competitors and all the necessary domains for a strategic, confident and resilient positioning.
This programs instructs participants on how to apply a set of methodologies and techniques that are essential for a complete and integrated management with all the necessary steps to develop an external perspective - required for strategic planning – and at the same time developing and implementing alert devices for a detailed monitoring, in real time, of the competitive environment.
The methodology is based on presentation sessions, discussion and group training and follow-up individual sessions.
The Program is based mainly on a practical component, and it is the first of its kind to offer individual sessions, thus promoting the learning of concepts. Participants will be trained on how to influence key stakeholders in their surroundings and acquire critical information on the market.
The use of an online platform to prepare for the discussion sessions in class, is especially effective as it reduces the number of hours needed in class and enhances the consolidation of the concepts as a result of the individual sessions.