STAGE 1 – Self-Study and Self Assessment Prior

Self Study: Two weeks before the start of the program, participants will receive a "self-study pack" with a set of readings, cases and instructions relating to each program module. This phase of self-study allows participants to become familiar with some of the themes and concepts of management in order to optimize its capacity for learning and interaction in the following sections. Self-assessment Prior: This self-assessment shall be made by the beginning of the program. So the participant can assess their level of knowledge and familiarity with the issues that will be addressed in the program and identify improvement areas. It would help to compare this result with the self-assessment at the end of the program.

STAGE 2 - Modules


8h Fundamentals of Management and Strategy
8h Marketing Management and Strategic Positioning
4h Business Models and Management of New Technologies
4h Digital Marketing


8h Financial analysis
4h Investment Project Analysis


8h People and Teams Management
4h Communication and Persuasion
4h Trading Basics

Stage 3 - Group Dynamics

Allow a deepening of knowledge and concepts learned throughout the program. Participants shall take strategic management decisions, marketing management and analysis of financial performance.

4h Group Dynamics

Stage 4 – Self Assessment Final

The purpose of this self-assessment is to allow the participant to assess its own consequent development of participation in the Program. Participants can compare their final results with the class average and the results of the initial assessment. Based on the assessment, the participant will receive a personalized development plan and a recommended reading list.


Executive Education - Open Programs

Tânia Sousa


Phone: (+351) 217 227 801



Raquel Pissarra

Regulatory Affairs Manager
Johnson & Johnson Lda.
Programa de Fundamentos de Gestão: Management Insights Program
"Este programa permitiu-me o contacto, de uma forma estruturada mas não demasiado exaustiva, com um conjunto de temáticas de gestão cruciais no âmbito da atividade empresarial."