Phone: (+351) 217 227 801
8th edition: started on September 22nd, 2017
Classes: Fridays, from 4 p.m. to 8:30 p.m and Saturdays, from 9:30 a.m. to 1:30 p.m.
Schedule: download here (available in portuguese only)
Duration: 60 hours
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This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which has given response to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
The Luxury Products and Services Marketing Program offers a comprehensive view of the luxury world, in a reflection on its challenges, on the essence of its fundamentals, the idiosyncrasy of its consumers behavior, and the particularities of management either in terms of the creative process and innovation, or communication and distribution. It is a management both complex and fascinating.
This program aims at the study of the main sectors of activity that comprise the heterogeneous luxury market, by disclosing its strategies with case studies and best practices, presented by qualified and renown professionals in the market. In recent years, luxury has become one of the most relevant and successful business on a global scale, presenting ever growing results, despite the current turbulent economic context.
This sessions are sector studies based in visits to luxury brands/companies. The guest speakers are professionals from the luxury sector visiting CATÓLICA-LISBON in order to share their experience.
This sessions aims to know projects and portuguese success cases in the luxury area. It is also a privileged space of discussion and networking. This initiative will take place in the facilities of Deloitte Portugal, host and partner in this project.
During a weekend in Porto, in a relaxed and creative environment, participants will have the opportunity to enjoy various luxury initiatives including visits to the scenes of this very particular universe where the magic happens. They will also have the privilege of establishing, again, direct contact with the protagonists of this universe, a journey filled with moments of knowledge, fun and networking.