Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.

This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.
 

Main Benefits:

• Provide participants with an integrated vision of management in the pharmaceutical industry, focusing mainly in the areas that are nowadays defining in the industry;
• Allow participants to master theoretical contents transversal to the industry, such as: Market Access, Marketing, Data Analysis, Regulation Issues, Licensing and Business Development and Innovation;
• Confronting participants with relevant experience coming from the industry itself.