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Block I: The Basics of Marketing and Branding

1h Program Opening
7h Strategic Marketing and Fundamentals of Branding
3,5h Knowing the Consumer
3,5h The Power of Brands

BLOCK II: BUILDING AND CREATING A BRAND

3,5h Brand Positioning
3,5h Brand Design and Elements
3,5h Marketing Mix of Branding
3,5h Communication and Branding
4h Live Branding Cases

BLOCK IV: MARKET CHALLENGES AND REAL PRACTICE

4h Brand Challenges
2h Innovation in Managing Brands

Guest Speakers + Moderator

BLOCK IV: MARKET CHALLENGES AND REAL PRACTICE

4h Brand Challenges
2h Innovation in Managing Brands

Guest Speakers + Moderator

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846